{"id":101651,"date":"2026-03-13T08:02:32","date_gmt":"2026-03-13T14:02:32","guid":{"rendered":"https:\/\/theinformant.com\/?p=101651"},"modified":"2026-03-13T08:02:38","modified_gmt":"2026-03-13T14:02:38","slug":"mujeres-en-la-era-digital-conectividad-y-aprovechamiento","status":"publish","type":"post","link":"https:\/\/theinformant.com\/?p=101651","title":{"rendered":"MUJERES EN LA ERA DIGITAL: CONECTIVIDAD Y APROVECHAMIENTO"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Por: Ernesto Piedras<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">Durante a\u00f1os, la discusi\u00f3n sobre la brecha digital de g\u00e9nero se centr\u00f3 en medir si las mujeres registraban el mismo nivel de acceso a las Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones (TIC) que los hombres.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En M\u00e9xico, la evidencia reciente sugiere que esa etapa est\u00e1 pr\u00e1cticamente superada.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conectividad entre mujeres ha alcanzado niveles equiparables a los de los hombres, resultado de la expansi\u00f3n de la infraestructura digital, la reducci\u00f3n en los costos de acceso y, sobre todo, la masificaci\u00f3n de los dispositivos m\u00f3viles inteligentes.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la brecha de acceso a la brecha de uso.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy, la brecha de g\u00e9nero en acceso a internet es m\u00ednima. M\u00e1s de ocho de cada diez mujeres en el pa\u00eds utilizan internet, una proporci\u00f3n pr\u00e1cticamente equivalente a la de los hombres.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las TIC han ampliado significativamente los espacios de interacci\u00f3n social, inclusi\u00f3n econ\u00f3mica y participaci\u00f3n p\u00fablica para las mujeres, habilitando nuevas formas de comunicaci\u00f3n, acceso a informaci\u00f3n y oportunidades de desarrollo personal y profesional.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de que la brecha de acceso se ha reducido, hoy el camino hacia la igualdad digital ha evolucionado hacia una dimensi\u00f3n m\u00e1s compleja, a saber, las diferencias en el aprovechamiento y la intensidad del uso de la tecnolog\u00eda.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphone como catalizador deinclusi\u00f3n digital.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El principal eslab\u00f3n detr\u00e1s de esta convergencia en acceso es el smartphone. Este dispositivo se ha consolidado como funge como elemento esencial para la conectividad que reduce barreras tradicionales de acceso a oportunidades.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, 96.1% de las mujeres que cuentan con un tel\u00e9fono m\u00f3vil utilizan un smartphone, una proporci\u00f3n pr\u00e1cticamente id\u00e9ntica al 96.4% registrado entre los hombres.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta paridad evidencia c\u00f3mo la disponibilidad de dispositivos inteligentes ha democratizado el acceso a aplicaciones, servicios financieros, plataformas de comercio electr\u00f3nico, emprendimiento y herramientas de productividad.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redes sociales: nuevos espacios de inclusi\u00f3n.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los \u00e1mbitos donde la presencia femenina es particularmente notable es el uso de redes sociales.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las mujeres que utilizan internet, alrededor de 77% participa activamente en estas plataformas, una proporci\u00f3n ligeramente superior a la observada entre los hombres (76.4%).<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este uso intensivo refleja que las redes sociales han evolucionado m\u00e1s all\u00e1 de su funci\u00f3n original de interacci\u00f3n social.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy, para muchas mujeres, estas plataformas representan tambi\u00e9n un mecanismo de inclusi\u00f3n econ\u00f3mica, permitiendo el desarrollo de peque\u00f1os negocios, la promoci\u00f3n de servicios profesionales o la generaci\u00f3n de ingresos mediante la creaci\u00f3n de contenido digital.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretenimiento digital en expansi\u00f3n.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de la convergencia en t\u00e9rminos de acceso, las diferencias de g\u00e9nero a\u00fan se manifiestan en algunos patrones de consumo digital.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo claro se identifica en el mercado de videojuegos. Actualmente, 55.3% de las mujeres en M\u00e9xico juega videojuegos, una proporci\u00f3n significativa, pero inferior al 69.6% de los hombres. La expansi\u00f3n del gaming m\u00f3vil ha sido un factor clave en el avance en t\u00e9rminos de adopci\u00f3n, al reducir las barreras de entrada asociadas a consolas o computadoras especializadas.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algo similar ocurre en el consumo de plataformas de video bajo demanda. Si bien una proporci\u00f3n creciente de mujeres (65%) utiliza servicios de streaming, su adopci\u00f3n sigue siendo ligeramente menor que entre los hombres (72%), reflejando diferencias en preferencias de consumo y disponibilidad de tiempo.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El desaf\u00edo de la inclusi\u00f3n digital profunda.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los avances en el acceso a la conectividad evidencian que M\u00e9xico ha recorrido un camino importante hacia la igualdad digital en t\u00e9rminos de acceso.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No obstante, el reto hacia adelante consiste en profundizar la inclusi\u00f3n digital, asegurando que la conectividad se traduzca en capacidades productivas, oportunidades econ\u00f3micas y desarrollo social.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la econom\u00eda digital, la verdadera inclusi\u00f3n no se mide \u00fanicamente por la capacidad de conectarse, sino por la posibilidad de transformar esa conectividad en oportunidades tangibles de bienestar y desarrollo. La conectividad ya est\u00e1 presente, el siguiente paso es potenciar su impacto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Ernesto Piedras Durante a\u00f1os, la discusi\u00f3n sobre la brecha digital de g\u00e9nero se centr\u00f3 en medir si las mujeres registraban el mismo nivel de acceso a las Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones (TIC) que los hombres. En M\u00e9xico, la evidencia reciente sugiere que esa etapa est\u00e1 pr\u00e1cticamente superada. La conectividad entre mujeres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-101651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MUJERES EN LA ERA DIGITAL: CONECTIVIDAD Y APROVECHAMIENTO - The Informant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theinformant.com\/?p=101651\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MUJERES EN LA ERA DIGITAL: CONECTIVIDAD Y APROVECHAMIENTO - The Informant\" \/>\n<meta property=\"og:description\" content=\"Por: Ernesto Piedras Durante a\u00f1os, la discusi\u00f3n sobre la brecha digital de g\u00e9nero se centr\u00f3 en medir si las mujeres registraban el mismo nivel de acceso a las Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones (TIC) que los hombres. 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