{"id":105450,"date":"2026-05-22T06:17:41","date_gmt":"2026-05-22T12:17:41","guid":{"rendered":"https:\/\/theinformant.com\/?p=105450"},"modified":"2026-05-22T06:17:52","modified_gmt":"2026-05-22T12:17:52","slug":"impulsan-en-bc-alianza-para-fortalecer-el-turismo-de-salud-y-bienestar","status":"publish","type":"post","link":"https:\/\/theinformant.com\/?p=105450","title":{"rendered":"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>Gobierno estatal, iniciativa privada y organismos especializados impulsan estrategias para consolidar al estado.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">Con el objetivo de fortalecer el turismo de salud, bienestar y retiro en Baja California, la Secretar\u00eda de Econom\u00eda e Innovaci\u00f3n del estado present\u00f3 el proyecto \u201cPerspectivas y oportunidades del Turismo de Salud, Bienestar y Retiro en Baja California\u201d, desarrollado en coordinaci\u00f3n con la Coalici\u00f3n Internacional de Turismo y la firma Deloitte.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la presentaci\u00f3n, el secretario de Econom\u00eda e Innovaci\u00f3n, Kurt Honold Morales, destac\u00f3 que la entidad cuenta con ventajas estrat\u00e9gicas como infraestructura m\u00e9dica, talento especializado y cercan\u00eda con el mercado norteamericano, factores que permiten consolidar a Baja California como un referente internacional en esta industria.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El funcionario se\u00f1al\u00f3 que este diagn\u00f3stico integral permitir\u00e1 fortalecer la toma de decisiones, impulsar nuevas inversiones y promover un crecimiento ordenado y competitivo del sector tur\u00edstico y m\u00e9dico.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, subray\u00f3 la importancia de la colaboraci\u00f3n entre gobierno, iniciativa privada, academia y organismos especializados para construir un modelo sostenible que genere desarrollo econ\u00f3mico y nuevas oportunidades para la regi\u00f3n.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, Atzimba Villegas explic\u00f3 que este proyecto permitir\u00e1 identificar \u00e1reas de oportunidad y fortalecer la competitividad de Baja California dentro de una industria con alto potencial de crecimiento.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tanto, Mario Garc\u00eda Carrasco se\u00f1al\u00f3 que el estudio dar\u00e1 continuidad al reporte nacional sobre turismo de salud elaborado en 2018 y analizar\u00e1 factores como innovaci\u00f3n tecnol\u00f3gica, profesionalizaci\u00f3n de servicios m\u00e9dicos, infraestructura y expectativas de los usuarios.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El diagn\u00f3stico final ser\u00e1 presentado a finales de este a\u00f1o y buscar\u00e1 generar acciones concretas para consolidar a Baja California como uno de los principales destinos de turismo m\u00e9dico y bienestar en M\u00e9xico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gobierno estatal, iniciativa privada y organismos especializados impulsan estrategias para consolidar al estado. Con el objetivo de fortalecer el turismo de salud, bienestar y retiro en Baja California, la Secretar\u00eda de Econom\u00eda e Innovaci\u00f3n del estado present\u00f3 el proyecto \u201cPerspectivas y oportunidades del Turismo de Salud, Bienestar y Retiro en Baja California\u201d, desarrollado en coordinaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,34],"tags":[],"class_list":["post-105450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-nacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impulsan en BC alianza para fortalecer el turismo de salud y bienestar - The Informant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theinformant.com\/?p=105450\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar - The Informant\" \/>\n<meta property=\"og:description\" content=\"Gobierno estatal, iniciativa privada y organismos especializados impulsan estrategias para consolidar al estado. Con el objetivo de fortalecer el turismo de salud, bienestar y retiro en Baja California, la Secretar\u00eda de Econom\u00eda e Innovaci\u00f3n del estado present\u00f3 el proyecto \u201cPerspectivas y oportunidades del Turismo de Salud, Bienestar y Retiro en Baja California\u201d, desarrollado en coordinaci\u00f3n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theinformant.com\/?p=105450\" \/>\n<meta property=\"og:site_name\" content=\"The Informant\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T12:17:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T12:17:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/05\/4baja-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Impresa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Impresa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450\"},\"author\":{\"name\":\"Redacci\u00f3n Impresa\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/#\\\/schema\\\/person\\\/bb50bec2f455fa8e05058a9f56bcea09\"},\"headline\":\"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar\",\"datePublished\":\"2026-05-22T12:17:41+00:00\",\"dateModified\":\"2026-05-22T12:17:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/4baja-1.jpg\",\"articleSection\":[\"Destacado\",\"Nacional\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450\",\"url\":\"https:\\\/\\\/theinformant.com\\\/?p=105450\",\"name\":\"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar - The Informant\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/4baja-1.jpg\",\"datePublished\":\"2026-05-22T12:17:41+00:00\",\"dateModified\":\"2026-05-22T12:17:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theinformant.com\\\/?p=105450\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#primaryimage\",\"url\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/4baja-1.jpg\",\"contentUrl\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/4baja-1.jpg\",\"width\":1140,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=105450#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/theinformant.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/#website\",\"url\":\"https:\\\/\\\/theinformant.com\\\/\",\"name\":\"The Informant\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theinformant.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/#organization\",\"name\":\"The Informant\",\"url\":\"https:\\\/\\\/theinformant.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/722162734_2079865859598950_8719795528609594968_n.jpg\",\"contentUrl\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/722162734_2079865859598950_8719795528609594968_n.jpg\",\"width\":960,\"height\":958,\"caption\":\"The Informant\"},\"image\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/#\\\/schema\\\/person\\\/bb50bec2f455fa8e05058a9f56bcea09\",\"name\":\"Redacci\u00f3n Impresa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0525ca17c7494a33cc1ac3323353e5fa5436eb10469db42f15a2cf7452b67309?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0525ca17c7494a33cc1ac3323353e5fa5436eb10469db42f15a2cf7452b67309?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0525ca17c7494a33cc1ac3323353e5fa5436eb10469db42f15a2cf7452b67309?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n Impresa\"},\"sameAs\":[\"https:\\\/\\\/theinformant.com\"],\"url\":\"https:\\\/\\\/theinformant.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar - The Informant","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theinformant.com\/?p=105450","og_locale":"en_US","og_type":"article","og_title":"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar - The Informant","og_description":"Gobierno estatal, iniciativa privada y organismos especializados impulsan estrategias para consolidar al estado. Con el objetivo de fortalecer el turismo de salud, bienestar y retiro en Baja California, la Secretar\u00eda de Econom\u00eda e Innovaci\u00f3n del estado present\u00f3 el proyecto \u201cPerspectivas y oportunidades del Turismo de Salud, Bienestar y Retiro en Baja California\u201d, desarrollado en coordinaci\u00f3n [&hellip;]","og_url":"https:\/\/theinformant.com\/?p=105450","og_site_name":"The Informant","article_published_time":"2026-05-22T12:17:41+00:00","article_modified_time":"2026-05-22T12:17:52+00:00","og_image":[{"width":1140,"height":563,"url":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/05\/4baja-1.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n Impresa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redacci\u00f3n Impresa","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theinformant.com\/?p=105450#article","isPartOf":{"@id":"https:\/\/theinformant.com\/?p=105450"},"author":{"name":"Redacci\u00f3n Impresa","@id":"https:\/\/theinformant.com\/#\/schema\/person\/bb50bec2f455fa8e05058a9f56bcea09"},"headline":"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar","datePublished":"2026-05-22T12:17:41+00:00","dateModified":"2026-05-22T12:17:52+00:00","mainEntityOfPage":{"@id":"https:\/\/theinformant.com\/?p=105450"},"wordCount":307,"publisher":{"@id":"https:\/\/theinformant.com\/#organization"},"image":{"@id":"https:\/\/theinformant.com\/?p=105450#primaryimage"},"thumbnailUrl":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/05\/4baja-1.jpg","articleSection":["Destacado","Nacional"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theinformant.com\/?p=105450","url":"https:\/\/theinformant.com\/?p=105450","name":"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar - The Informant","isPartOf":{"@id":"https:\/\/theinformant.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theinformant.com\/?p=105450#primaryimage"},"image":{"@id":"https:\/\/theinformant.com\/?p=105450#primaryimage"},"thumbnailUrl":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/05\/4baja-1.jpg","datePublished":"2026-05-22T12:17:41+00:00","dateModified":"2026-05-22T12:17:52+00:00","breadcrumb":{"@id":"https:\/\/theinformant.com\/?p=105450#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theinformant.com\/?p=105450"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theinformant.com\/?p=105450#primaryimage","url":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/05\/4baja-1.jpg","contentUrl":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/05\/4baja-1.jpg","width":1140,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/theinformant.com\/?p=105450#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theinformant.com\/"},{"@type":"ListItem","position":2,"name":"Impulsan en BC alianza para fortalecer el turismo de salud y bienestar"}]},{"@type":"WebSite","@id":"https:\/\/theinformant.com\/#website","url":"https:\/\/theinformant.com\/","name":"The Informant","description":"","publisher":{"@id":"https:\/\/theinformant.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theinformant.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theinformant.com\/#organization","name":"The Informant","url":"https:\/\/theinformant.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theinformant.com\/#\/schema\/logo\/image\/","url":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/10\/722162734_2079865859598950_8719795528609594968_n.jpg","contentUrl":"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/10\/722162734_2079865859598950_8719795528609594968_n.jpg","width":960,"height":958,"caption":"The Informant"},"image":{"@id":"https:\/\/theinformant.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/theinformant.com\/#\/schema\/person\/bb50bec2f455fa8e05058a9f56bcea09","name":"Redacci\u00f3n Impresa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0525ca17c7494a33cc1ac3323353e5fa5436eb10469db42f15a2cf7452b67309?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0525ca17c7494a33cc1ac3323353e5fa5436eb10469db42f15a2cf7452b67309?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0525ca17c7494a33cc1ac3323353e5fa5436eb10469db42f15a2cf7452b67309?s=96&d=mm&r=g","caption":"Redacci\u00f3n Impresa"},"sameAs":["https:\/\/theinformant.com"],"url":"https:\/\/theinformant.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/theinformant.com\/index.php?rest_route=\/wp\/v2\/posts\/105450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinformant.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theinformant.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theinformant.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theinformant.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105450"}],"version-history":[{"count":0,"href":"https:\/\/theinformant.com\/index.php?rest_route=\/wp\/v2\/posts\/105450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinformant.com\/index.php?rest_route=\/wp\/v2\/media\/105453"}],"wp:attachment":[{"href":"https:\/\/theinformant.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theinformant.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theinformant.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}