{"id":99171,"date":"2026-01-28T06:55:25","date_gmt":"2026-01-28T12:55:25","guid":{"rendered":"https:\/\/theinformant.com\/?p=99171"},"modified":"2026-01-28T06:55:28","modified_gmt":"2026-01-28T12:55:28","slug":"mexico-en-2025-vendio-1-52-millones-de-autos-nuevos","status":"publish","type":"post","link":"https:\/\/theinformant.com\/?p=99171","title":{"rendered":"M\u00e9xico en 2025 vendi\u00f3 1.52 millones de autos nuevos"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>-El mercado automotor alcanz\u00f3 su mayor registro desde 2017, pero con un fuerte avance de las marcas chinas.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"has-drop-cap wp-block-paragraph\">El mercado automotor mexicano cerr\u00f3 2025 como un espejo del pulso econ\u00f3mico nacional: crecimiento moderado, competencia feroz y un consumidor cada vez m\u00e1s exigente. Aunque las ventas lograron mantenerse en positivo, detr\u00e1s de las cifras se esconde un reacomodo profundo que est\u00e1 redefiniendo las reglas del juego.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9xico comercializ\u00f3 1 mill\u00f3n 524,583 veh\u00edculos ligeros, un alza de 1.3% frente a 2024 y el mejor volumen desde 2017. Puede sonar modesto, pero en un contexto de inflaci\u00f3n persistente y cautela financiera, el resultado fue un triunfo. Nissan volvi\u00f3 a liderar con modelos como Versa y NP300, mientras Kia, Mazda y Toyota reforzaron la tendencia.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El verdadero giro vino de las marcas chinas. Con m\u00e1s de 244,000 unidades vendidas, firmas como Geely, Changan y Great Wall Motor ya representan 15% del mercado. Una proporci\u00f3n impensable hace apenas cinco a\u00f1os. El impacto fue inmediato: gigantes como GM, Ford y Volkswagen cerraron con ca\u00eddas, presionados por la f\u00f3rmula asi\u00e1tica de precio competitivo + equipamiento tecnol\u00f3gico.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras el consumo interno resisti\u00f3, la producci\u00f3n cay\u00f3 0.9% y las exportaciones retrocedieron 2.7%. Estados Unidos, destino del 78% de los env\u00edos, mostr\u00f3 se\u00f1ales de enfriamiento. Diciembre fue especialmente duro: las exportaciones se desplomaron 14.5%.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La movilidad el\u00e9ctrica dej\u00f3 de ser promesa y se convirti\u00f3 en realidad. En 2025, los autos electrificados alcanzaron 9.62% del mercado, con 146,724 unidades vendidas. Los h\u00edbridos convencionales dominaron, los enchufables sorprendieron con un crecimiento de 71% y los el\u00e9ctricos puros retrocedieron 13.9% por barreras de precio y autonom\u00eda.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuevo Le\u00f3n destac\u00f3 como tercer mercado m\u00e1s importante, con un crecimiento acumulado de 700% en cinco a\u00f1os, confirmando que la electrificaci\u00f3n ya no es exclusiva del centro del pa\u00eds.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El precio promedio de los autos nuevos rond\u00f3 los 535,000 pesos, con un alza moderada de 3.7%. La competencia oblig\u00f3 a las marcas a ajustar estrategias y promociones. Y el arranque de 2026 promete m\u00e1s tensi\u00f3n: el nuevo arancel de 50% a autos asi\u00e1ticos podr\u00eda redefinir el tablero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>-El mercado automotor alcanz\u00f3 su mayor registro desde 2017, pero con un fuerte avance de las marcas chinas. El mercado automotor mexicano cerr\u00f3 2025 como un espejo del pulso econ\u00f3mico nacional: crecimiento moderado, competencia feroz y un consumidor cada vez m\u00e1s exigente. Aunque las ventas lograron mantenerse en positivo, detr\u00e1s de las cifras se esconde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,34,31],"tags":[],"class_list":["post-99171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-nacional","category-portada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9xico en 2025 vendi\u00f3 1.52 millones de autos nuevos - The Informant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theinformant.com\/?p=99171\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9xico en 2025 vendi\u00f3 1.52 millones de autos nuevos - The Informant\" \/>\n<meta property=\"og:description\" content=\"-El mercado automotor alcanz\u00f3 su mayor registro desde 2017, pero con un fuerte avance de las marcas chinas. 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Aunque las ventas lograron mantenerse en positivo, detr\u00e1s de las cifras se esconde [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theinformant.com\/?p=99171\" \/>\n<meta property=\"og:site_name\" content=\"The Informant\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T12:55:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T12:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theinformant.com\/wp-content\/uploads\/2026\/01\/9mexico-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Impresa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Impresa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=99171#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=99171\"},\"author\":{\"name\":\"Redacci\u00f3n Impresa\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/#\\\/schema\\\/person\\\/bb50bec2f455fa8e05058a9f56bcea09\"},\"headline\":\"M\u00e9xico en 2025 vendi\u00f3 1.52 millones de autos nuevos\",\"datePublished\":\"2026-01-28T12:55:25+00:00\",\"dateModified\":\"2026-01-28T12:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=99171\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=99171#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theinformant.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/9mexico-4.jpg\",\"articleSection\":[\"Destacado\",\"Nacional\",\"Portada\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theinformant.com\\\/?p=99171\",\"url\":\"https:\\\/\\\/theinformant.com\\\/?p=99171\",\"name\":\"M\u00e9xico en 2025 vendi\u00f3 1.52 millones de autos nuevos - 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