LOS ANGELES — October 21, 2026. Victoria’s Secret brought its signature spectacle back to Los Angeles on Sunday, October 18, with an elaborate runway show featuring legendary models, dramatic angel wings and a surprise debut by Kylie Jenner. The 29-year-old beauty entrepreneur appeared wearing a diamond-covered Fantasy Bra valued at $50 million, making it the most expensive creation in the brand’s history.
The event, staged at Sony Pictures Studios in Culver City, marked the show’s return to the Los Angeles area after 19 years. Its combination of luxury, celebrity appearances and theatrical fashion signaled a renewed emphasis on the glamour that helped make Victoria’s Secret a major pop culture attraction.
KYLIE JENNER MAKES A SURPRISE RUNWAY DEBUT
Jenner stepped onto the runway wearing oversized white feathered wings, a sheer miniskirt and transparent heels, with the diamond-encrusted Fantasy Bra serving as the centerpiece of her look.
Although she has long been associated with the fashion and beauty industries, the appearance marked her first walk in a Victoria’s Secret Fashion Show. She was selected as a special guest rather than as a traditional Victoria’s Secret Angel.
Her mother, Kris Jenner, and boyfriend, actor Timothée Chalamet, were among those supporting her from the audience.
THE $50 MILLION FANTASY BRA FEATURES 4,410 DIAMONDS
Created by luxury jeweler Jacob & Co., the Fantasy Bra contains 4,410 natural diamonds with a combined weight of approximately 1,373 carats.
Its most prominent feature is a 75.54-carat Fancy Vivid yellow diamond, reportedly valued at $22 million. The remaining stones are arranged in an elaborate structure made with 18-karat gold, without conventional fabric.
The piece weighs approximately four pounds and was designed specifically for Jenner.
MORE THAN 1,000 HOURS OF JEWELRY CRAFTSMANSHIP
According to Jacob & Co., a team of 15 artisans spent more than 1,000 hours constructing the garment.
The design incorporates approximately 3,218 individual components, engineered to move with the body while maintaining the appearance of a traditional piece of lingerie.
The result combines high jewelry with runway fashion, transforming the Fantasy Bra into both a wearable creation and a luxury collectible.
THE MOST EXPENSIVE FANTASY BRA IN VICTORIA’S SECRET HISTORY
The 2026 design surpasses the previous record held by Gisele Bündchen’s Red Hot Fantasy Bra, valued at $15 million in 2000.
Victoria’s Secret introduced the Fantasy Bra tradition in 1996, when Claudia Schiffer modeled the Million Dollar Miracle Bra.
The elaborate creations became a recurring attraction before disappearing from the runway after 2018, when Elsa Hosk wore the final version of that era.
Jenner’s appearance marks the return of the tradition after an eight-year absence.
VICTORIA’S SECRET RETURNS TO ITS SIGNATURE GLAMOUR
The 2026 fashion show featured collections inspired by spring, summer, autumn and winter, incorporating floral designs, elaborate feathers, shimmering materials and theatrical runway presentations.
Bella Hadid opened the show, while Adriana Lima closed the event. Other prominent participants included Gigi Hadid, Alessandra Ambrosio, Candice Swanepoel and Elsa Hosk.
The production also featured performances by Megan Thee Stallion, Tate McRae, KATSEYE and Megan Moroney.
The show’s renewed focus on glamour comes after years of changes to the company’s image, including efforts to expand representation and respond to criticism of its earlier marketing approach.
WHY VICTORIA’S SECRET CHOSE KYLIE JENNER
Victoria’s Secret Chief Creative Officer Adam Selman described Jenner as a major cultural figure whose influence extends across fashion, entertainment and digital media.
With hundreds of millions of social media followers and a global beauty business, Jenner brings substantial visibility to the brand.
Her selection also illustrates how fashion companies increasingly combine traditional runway modeling with celebrity influence to attract audiences beyond the fashion industry.
THE DIAMOND BRA WILL BE AVAILABLE FOR PRIVATE PURCHASE
Unlike some previous
